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  • Writer's pictureTaravat Rashidi

"Exploring the Benefits of Latex Paint: A Comprehensive Guide"

Updated: Mar 22



Emerald Designer Edition Interior Latex Paint

  • Paint and primer in one

  • Our best hide yet

  • Virtually flawless appearance, advanced washability

  • Contains anti-microbial agents

  • Meets the most stringent VOC regulations. at <50 g/L VOC

  • 200 brand-new hues – including brighter whites

  • Flat, satin, and gloss sheens



Emerald® Interior Acrylic Latex Paint

  • Exceptional hide, coverage, durability, and washability

  • Paint and primer in one with a smooth, uniform finish

  • Outstanding scrub, stain, block, water spotting, and burnish resistance

  • Inhibits the growth of mold and mildew

  • Available in Flat, Matte, Satin, Semi-Gloss


Duration Home Interior Acrylic Latex

  • Advanced stain-blocking technology - paint and primer in one

  • Minimal color rub-off and less visible shine after washing

  • New high hiding accent base

  • Anti-microbial agents

  • Ideal for high-traffic residential and commercial spaces

  • Available in Flat, Matte, Satin, Semi-Gloss



Opulence® Interior - Canada French

  • Ultra-smooth, rich, silky finish.

  • Silky, low-stipple appearance that looks good from all angles.

  • Outstanding coverage and hide.

  • Scrubbable for easy cleaning and maintenance


Emerald® Urethane Trim Enamel

  • Interior/exterior water-based urethane modified alkyd with the look and feel of an alkyd/oil finish

  • Outstanding flow and leveling for a smooth, uniform finish

  • Meets the most stringent VOC regulations with <50g/L

  • Excellent color and gloss retention for exterior applications


ProClassic Waterborne Interior Acrylic Enamel

  • An excellent choice for doors, trim

  • cabinets, and furniture

  • Provides excellent flow, leveling, and sag resistance for a smooth, durable finish.

  • Excellent adhesion.

  • A unique wet and dry hide allows you to apply fewer coats

  • Available in Satin, Semi-Gloss, Gloss, High Gloss



ProMar Interior Latex Ceiling Paint

  • Self-priming properties achieve an attractive finish in one fewer step than many builder-grade ceiling paints

  • Offers good light reflectivity and is tintable to hundreds of colors

  • Great adhesion and hide

  • Designed for spray application



ProMar 400 Zero VOC Interior Latex

  • Meets the most stringent VOC requirements

  • Delivers good hide and reliable touch-up

  • Applies quickly and easily

  • Ideal for commercial, specifiers, property managers, and new residential builders

  • Available in flat, low sheen, eg-shel, and semi-gloss in a wide range of colors



ProMar® 200 Zero VOC Interior Latex Primer

  • Perfect for priming new residential

  • bare drywall

  • Sands easily to a smooth surface – saving time and yielding a professional finish

  • Quick dry time allows for recoat in one hour – ensuring fast production


ProMar® 200 Zero VOC Interior Latex Primer

  • Premium, commercial zero VOC wall

  • primer

  • Great for interior use on walls and ceilings

  • Provides excellent hide and can be used under flats and enamels.


Premium Wall & Wood Primer

  • Assures professional results on wood trim, doors, and walls

  • Provides a full and consistent sheen and offers the exceptional ability to maintain topcoat gloss

  • Ideal for use under ProClassic® and Cashmere® topcoatsQuick drying



Multi-Purpose Interior/Exterior Latex Primer/Sealer

  • Assures uniform appearance of

  • topcoats

  • Fast dry

  • Apply at temperatures down to 35°F

  • Assures adhesion of the topcoat to slick, glossy surfaces

  • Seals out solvent-sensitive stains - tar, solvent-based markers, and minor dried water stains and tannin

  • Provides easy “slip” for positioning of wallpaper


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